The Man Who Was There Before It Was a Business

Most people enter an industry. He grew up inside one.

Since 2012, our Founder & CEO has lived and breathed the world of rare exotic birds and animals — not as a hobbyist, not as an investor, but as a hands-on breeder and importer who has spent over a decade understanding these creatures at the most intimate level. He knows what they eat, how they breed, what they need to survive, and more importantly — what kills them.

And that last part haunted him.

Across Pakistan, he watched a silent crisis unfold. Breeders with real passion but no access to proper tools. Farmers investing everything they had into their flocks, only to lose them to poor-quality feed, wrong accessories, and products that simply weren't built for serious care. The knowledge gap was bad. But the market gap was worse.

The right products existed — somewhere in the world. But they weren't reaching the people who needed them most. And when they did show up, the prices were punishing.

He wasn't an outsider looking in. He was a breeder watching his own community suffer.

That's the moment everything changed.

In 2019, after years of importing, breeding, and seeing the gap from the inside, he built the brand he wished had existed when he started. Not a store. Not just a supplier. A mission — to make sure every farmer, every breeder, every bird lover in Pakistan has access to the finest products at the fairest prices. No compromises. No shortcuts.

Because he's not just selling to this community.

He is this community.

"A breeder first. A founder by necessity. A champion for Pakistani farmers — since day one."